The pre-pandemic and post-pandemic worlds were undeniably different. The world has evolved in every way, and marital relationships have also altered dramatically. Gleeden, an extramarital dating app, analyzes these current developments with its subscribers, giving everyone a clear insight into how Indian married couples see monogamy and/or exclusivity within their relationships. Since our initial lockdown in March 2020, Gleeden has experienced a surge of +112.5 % in its Indian community, which has grown from 8 lakh members before the epidemic to over1.7 lakh in May 2022, earning over 9 lakh new customers from India in 2 years.

The group includes 60% men and 40% women. In the same year, after the lockdown, the app had an 80% rise in worldwide signups, a 40% increase in daily talks, and an 11% jump in female users. While before 2020, the app received 60% of its users from big metro cities such as Mumbai, Delhi, and Bengaluru, the two pandemic years, 2020-2021, saw 70% of users originate from Tier 2 and Tier 3 locations. From 2020 to 2022, the app’s entire user base increased by +82 percent and continues to expand.

During the epidemic, internet dating and digital romance became a forced alternative for real-life meetings, giving those in isolation a much-needed avenue to vent. Gleeden was no exception: the app’s design, as well as its cutting-edge privacy settings, enabled those trapped in 24/7 occupancy with their lovers and families to find some “me-time” to suffer via virtual hookups and relationships and much more effectively cope with the trapped isolation.”

Once the restrictions were abolished, much more customers recognized Gleeden as the best dating service for meeting new people, mingling, and de-stressing, with the bonus of seeing them in the person of course. “As of now, the Indian community utilizing Gleeden comprises persons who are 25+ years old, educated, and working at high-level professions, with over 17 lakh users, comprising of 60% males and 40% women, gradually narrowing the gender gap.