Stir, the latest dating app from Match Group is focused on single parents

Match Group, the parent company of Tinder, Match, OkCupid, Hinge, and other dating apps, announced to introduce Stir, an app intended specifically for single parents. According to the firm, the new version intends to reach the 20 million single parents in the United States who are neglected by conventional dating applications. Stir’s main feature would be a scheduling option called “Stir Time,” which will allow parents to resolve the tough factor of organizing time to date among two different people’s work schedules, which has to consider taking co-parenting arrangements, child’s activities, as well as other parenting-related responsibilities into account.

According to the dating app founder, one in every four single parents (27 percent) complain that synchronizing schedules limits them from going on dates, and that is why Stir Time was developed. Individuals may utilize the in-app functionality to identify which days of the week and times of day they are often free, such as “morning,” “afternoon,” and “night.” As a result, parents with only a few available slots each week of so-called “free time” might be paired with someone who has similar routines.

Stir makes money through subscriptions, which allow users to find who likes them, message people before being matched, set their profile to only be visible to those they like for privacy, have their profile enhanced, rewind to view profiles you randomly passed, and also have Super Likes stand out, among other things. However, since the market is made up of single parents — some of whom may not even be getting child assistance — the memberships may be rather expensive. A lot of unfavorable App Store reviews from the game’s testing phase mention this issue, stating that the cost does not make sense for them, even though they would use the application normally.

Stir changed to a freemium model in response to customer concerns, enabling individuals to use the application and chat for free and choose to upgrade to premium services via subscriptions.


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